The context
An external agency couldn't keep pace with the catalog.
Arcaplanet is Italy's leading pet retailer. Before CommerceClarity, every product page came from an external agency: expensive to run, slow to ship, and limited by how many products a team of people could physically cover.
Before CommerceClarity
- An external agency, at a high fixed cost
- A human team, capped at 400 pages a month
- New content only every 6 weeks, one batch at a time
- Inconsistent quality, worst on the private label line
